Trust and Quality
Editorial Policy for the Strathcona Wellness Information Center
This policy explains how Strathcona Wellness publishes helpful local wellness content without unsupported claims, copied competitor content or invented facts.
Purpose
The Information Center exists to help Sherwood Park, Strathcona County, Edmonton and Alberta readers understand massage, facial care, skin care, waxing, packages, gift certificates and realistic self-care routines.
Articles should have a natural connection to Strathcona Wellness services or to local community wellness. Pages should not be created only for volume.
Medical, legal and financial limits
Content must not claim to cure, diagnose, permanently eliminate pain, treat disease, replace medical treatment or guarantee results. Health-related articles use cautious wording such as may support relaxation, may help reduce the feeling of tension, designed to support comfort and results vary.
Government benefits and program content must be checked against official sources before publication. Those pages must show the fact-checked date and must not promise eligibility or payment.
Competitor and local business content
Competitor research may inform stronger topic coverage, but articles must not copy competitor text, images, layout or proprietary claims. Local business and park articles must avoid implying affiliation unless a real partnership exists.
Where business, event or public program details can change, articles should link to official sources and show the date information was checked.
Updates and corrections
Evergreen wellness articles should be reviewed every 6 to 12 months. Seasonal articles should be checked before the relevant season. Benefits and government-program articles should be reviewed every 1 to 3 months or sooner when rules change.
If an error is found, the article should be corrected promptly and the last-updated date should be changed.
Required article elements
- Clear SEO title, meta description, H1 and canonical URL.
- Short answer near the top for search intent.
- Local examples for Sherwood Park, Strathcona County or Alberta.
- Relevant internal links and a matching CTA.
- Author/review note, published date, updated date and disclaimer where needed.
- Article schema, breadcrumb schema and FAQ schema when suitable.